Merja Ylä-Anttila – Keynote 06 2023
21 June 2023 | 10:00 EEST | Main auditorium |
Consolidated programme 2023 overview / Merja Ylä-Anttila, Keynote
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About Merja Ylä-Anttila
Merja Ylä-Anttila is the CEO of the Finnish Broadcasting Company (YLE) since 1 September 2018. She has worked in the media sector for 30 years.
Since 2001 she had worked for Finland's largest commercial broadcaster MTV, part of Bonnier Broadcsting, currently owned by Telia.
"Yleisradio is a prime media outlet if you want to work for the good of Finnish society. I am happy, excited and very motivated to take on this task," Ylä-Anttila said when she took the job at YLE, "I have a lot of experience in journalism, but also in media business management during times of transformation and transition."
Ylä-Anttila advocates increased cooperation between the public broadcaster and its private counterparts. "Now that the media in Finland is in the midst of fierce international competition, cooperation between public broadcasting services and the commercial media is more important than ever. We need a highly functional domestic media that is equipped to provide Finnish residents with the best possible content," she says.
Managerial experience was the deciding factor
When appointing her, the board of Yleisradio emphasised Ylä-Anttila's extensive leadership experience and her comprehensive understanding of the media landscape in Finland.
"Ylä-Anttila demonstrates a good combination of experience, skill and leadership. She knows the field and Yle's activities well. She has an understanding of development needs brought on by social and technological pressures. As a manager, Ylä-Anttila is a motivator," said Thomas Wilhelmsson, Yle's chairman of the board.
The key tasks of the Yle CEO are running the company and handling its finances. The CEO of the public broadcaster does not take part in journalistic decision-making processes.